I assume you’ve heard of Justine, a prolific (and very talented, in my opinion) video blogger. So, I’m genuinely curious. What do you think of this video specifically, or her in general?
Does it bug you that it’s clearly sponsored? Or does that not matter? I’m torn. I want to promote products I genuinely believe in, but this raises the whole - well, let’s just call it the McDonald’s McFlurry dilemma. I sat there wondering whether Justine actually uses/likes that camera, and even though I have no proof either way (she wrote an entire post on it here), my mind said “Of course she doesn’t.” But that’s not fair - maybe she does! Just like maybe the McDonalds McFlurry *IS* the best dessert in the history of the world. But … how can we believe them? Not to mention, it’s one thing with $3 of sugar, and quite another when you’re talking about a $200 cell phone or a $400 camera or a $1800 laptop.
How do you maintain trust with your audience and still make a living? Hmmm.